Synopsis
This project focused on revitalizing the Enchanted Rock brand through the creation of a new style guide and website mockups. I focused on updating the brand’s visual identity by retaining its core elements, like the logo and primary color palette, while introducing a complementary secondary palette to bring a more modern, digital-forward look. The style guide also included fresh typography, UI/UX icons and buttons, visual brand elements, and photography treatments. The homepage redesign emphasized a sleek, user-friendly interface with a clean layout to better showcase Enchanted Rock's energy solutions, products, news & blog, and resource library, ensuring an intuitive and engaging user experience.
